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Celanese Chemicals teams with Clarkston to expand customer outreach
DURHAM, North Carolina (September 24, 2001) – Celanese Chemicals, in collaboration with Clarkston (clarkstongroup.com), a business and information technology consulting firm, has announced the completion of its online customer outreach systems (celanese.com).
Clarkston teamed up with Celanese Chemicals to integrate product, sales, distribution and accounting data to provide online customers with a unified location for transactions and services. Since June, customers have been able to purchase Celanese Chemicals products online at both "ChemVIP," the company's business-to-business online store, and via Elemica, an industry-wide trading exchange. According to Celanese Chemicals, the e-business solution is designed to improve customer service and reduce costs. Using the system, every time a customer buys products on ChemVIP or via Elemica, the order is processed through Web-based systems and entered into the company’s enterprise system. "With ChemVIP and Elemica, Celanese Chemicals provides our customers with more options and easier access to the products that they need," said Richard Mickelson, Director of e-Business for Celanese Chemicals. "These two new channels also help Celanese Chemicals attract new customers while cutting costs throughout the supply chain." “Celanese Chemicals is rapidly positioning itself as one of the most customer-centric and technology-savvy players in the chemical industry," said Patrick Kearney, Managing Partner of Clarkston. "Celanese Chemicals has capitalized on its technology investments - they are leveraging solutions that simultaneously enhance the customer experience while improving internal efficiencies and supply chain operations."
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